HeatGale
The wonder top designed to revolutionise your workout!
THE BUSINESS
This business venture is based on the manufacturing and retailing of a gym and fitness compressed top, branded as HeatGale. The idea is the result of an extended market research including a number of questionnaires and surveys with gym enthusiasts, which identified a gap in the market. Several tests have proved the product is fit for purpose and ready to be launched into the market. To ensure good quality of the product, we will be using reputable brands such as Under Arm white tops which will then be transformed into the final product at a workshop here in the UK before being despatched to a number of sports’ retailers, such as Sports Direct, JD Sports and Decathlon, as well as online through the company’s own website and other online platforms such as Amazon and Ebay.
OUR PRODUCT
HeatGale compressed tops are made of high quality stretchy polyester and designed to maximise the results of workout using thermochromic technology. The heat sensitive dye applied on the garment changes colour to reveal muscular and vascular action, whilst keeping you dry and informing the user about muscle groups needing more attention.
This business venture is based on the manufacturing and retailing of a gym and fitness compressed top, branded as HeatGale. The idea is the result of an extended market research including a number of questionnaires and surveys with gym enthusiasts, which identified a gap in the market. Several tests have proved the product is fit for purpose and ready to be launched into the market. To ensure good quality of the product, we will be using reputable brands such as Under Arm white tops which will then be transformed into the final product at a workshop here in the UK before being despatched to a number of sports’ retailers, such as Sports Direct, JD Sports and Decathlon, as well as online through the company’s own website and other online platforms such as Amazon and Ebay.
OUR PRODUCT
HeatGale compressed tops are made of high quality stretchy polyester and designed to maximise the results of workout using thermochromic technology. The heat sensitive dye applied on the garment changes colour to reveal muscular and vascular action, whilst keeping you dry and informing the user about muscle groups needing more attention.
WHY HEATGALE?
Based on our research and meticulous planning, HeatGale has the potential to thrive in the market. This is a rare product which successfully uses a rather exciting technology, which appeals to a large number of people due to its a unique selling point, which is about the effectiveness of one’s fitness regime and the training time. The product is affordable, attractive, modern looking and with a considerable profit margin, which will ensure a fast break-even period. HeatGale also has the potential for growth by enlarging its range with other similar products, such as HeatGale bottoms, vests and more leisurely, fun products such as loose tops and hooded sweatshirts. The lack of real competitors in today’s market, especially in the UK and Europe makes it even more appealing.
Based on our research and meticulous planning, HeatGale has the potential to thrive in the market. This is a rare product which successfully uses a rather exciting technology, which appeals to a large number of people due to its a unique selling point, which is about the effectiveness of one’s fitness regime and the training time. The product is affordable, attractive, modern looking and with a considerable profit margin, which will ensure a fast break-even period. HeatGale also has the potential for growth by enlarging its range with other similar products, such as HeatGale bottoms, vests and more leisurely, fun products such as loose tops and hooded sweatshirts. The lack of real competitors in today’s market, especially in the UK and Europe makes it even more appealing.
HeatGale Business Plan and market research results
HeatGale - A detailed Business Plan | |
File Size: | 594 kb |
File Type: | docx |
heatgale_questionnaire_response_chart__1_.xlsx | |
File Size: | 24 kb |
File Type: | xlsx |